About Us

We’re a creative team, with a people-friendly focus, providing designs for the web and print media. We help businesses get their message across by forming clear strategy, a confident message and stylish visual presence.

Pete Accini and Rosie Brooks started BA Creative way back in the nineties. We were called Brooks Accini initially but in 2007 we changed to BA Creative—easier to spell, easier to say. 2007 was also the year we moved to our Woolloongabba/East Brisbane studio which we still call home.

We value openness and accountability in business very highly. In an industry that is blighted by unreliability, transience and general flakiness, we offer stability, professionalism and accessibility—you can drop into our studio and see us anytime.

Over the years we have worked with a wide variety of businesses on a vast array of projects. We love this variety in our work, it tests our design and project management mettle and keeps us fresh and invigorated. Looking back we can see that unifying these seemingly disparate projects is our strong customer focus, professionalism and, of course, our creativity.

The current BA Creative team has a great blend of experience and youthfulness. Our wide spread of skills allows us to continue to tackling all kinds of interesting design projects for our clients.

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Rosie Brooks

Cut the jibber jabber. If you need something done Rosie gets it done, keeping us focused and on task.

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Pete Accini

A unique perspective and a brand of his own, Pete’s original thinking helps solve design challenges where others may give in.

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Laura Van Doore

Unassuming and composed, Laura’s ability to deftly sweep in at just the right time with a fresh approach is…refreshing.

Our Process

The world is a dynamic place so we believe in being adaptive. We tailor our design process to suit the context; taking into consideration your business, your audience and objectives. With the unique considerations of a project in mind, we are guided by an overall process:

  1. Discovery

    We begin by listening, observing, researching and exploring. We want to learn as much as we can about your business, customers and the project objectives.

  2. Design

    Having discovered as much as possible, we tackle the challenge by generating ideas. Creativity helps us explore different options, from which we select and refine the most compelling solutions.

  3. Development

    Discovery and design don't end here, because we continually refine and grow ideas even in this phase. We learn by making, improving and crafting an idea into a final polished product.

  4. Deployment

    Launch time! But it's not always the end, because in the real world projects can continue to grow and evolve. So we offer ongoing support where projects need it.

Ethos

  • Tell it like it is, open, honest, truthful.
  • Give and receive feedback, hold judgement.
  • Identify mistakes, seek opportunities for improvement, never lay blame.
  • Work from broad to specific. Get the big things right first and the details will follow later.
  • Divide challenges into smaller and smaller pieces until you're able to digest them.
  • Seek feedback as early and frequently as possible. You are more likely to hit a target if you check your aim along the way.
  • Identify context and define objectives. Design with purpose and direction.
  • Project context can evolve. Design remains relevant only by rapidly responding to change.
  • Design has an audience, consider their needs in collaboration with your objectives. It’s a two-way conversation.
  • Everything you put out there shapes an impression upon customers. Take every opportunity available to craft a great experience.
  • Keep it simple. A simple solution is a clear solution.

Get in Touch

You want to improve how your business presents itself, or take your business online, but you're not sure how?