BA Creative

What is Search Engine Optimisation?

Search Engine Optimisation or SEO is one hot topic. And because Australia is only just waking up to the possibilities of the web it is sure to remain so for a long time.

What does SEO mean and why is it important to your company? Well SEO is a broad term used to describe various strategies you can use to increase your website’s rankings with search engines, and by search engines we really mean Google. This is important because Google is the way most people find business these days, why would you waste time hunting for the Yellow Pages when you can simply type in what you are after and let Google do the searching.

So let’s say you sell umbrellas in Brisbane, if you could ensure that when someone searched for ‘umbrellas in Brisbane’ your website came top of the list you would be on the road to riches. That leads us on to the next big question how do you ensure you site comes first? The answer to this one is not easy because there are many factors that affect a website’s Google ranking and because Google keep changing the rules.

At BA Creative we recommend an holistic approach to SEO that looks at all aspects of the web design, not just packing the site with keywords or submitting it to countless random listings. And it seems to work, here are a couple of recent quotes from our SEO customers:

“you guys are amazing, we are now number 2 when you search for matting”

Andrew – Matilda Matting

"After 5 years in business the past 3 months have completely invigorated our sales which is 100% down to the SEO work that BA Creative Web Design Brisbane have done"

David – The Original Sofa Co

Give us a call or come in for a chat to discuss how we can transform you website’s Google performance.

FURTHER SEO TIPS

Search Engine Optimisation (SEO) is a very broad term that is used to describe ways in which you can increase your website's search engine visibility. Search engines trawl through millions of websites everyday so it is important that every effort is maid to make sure that your site is seen by them and that it is indexed correctly. The BA Creative Web Design Brisbane SEO package addresses the following areas:

Layout - the website must be properly laid out to allow search engines to find it easily

Conformity - the website should conform to the standards laid out by W3C (an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards)

Relevant content - the website must contain content that is connected to the business that is being promoted, i.e. if the business is a web design the website should contain well organised text and images that relate to web design

Keywords - the website must contain the words and phrase that are considered key search terms, i.e. if the likely search term used by a potential customer is web design brisbane then these words should be used within the site liberally. The words can be separated so you could have information about Brisbane separate from information about web design but they need to be there.

No sneaky stuff - many people attempt to fool search engines by adding large amounts of keywords and phrases in hiding places. It is our belief at BA Creative Web Design Brisbane that the main search engines, especially Google are wise to this practice and will penalise sites that attempt to trick them into believe they are more important than they are.

Links - having lots of inbound links to a website is a very good way of increasing its perceived level of importance. The quality of the inbound link is important too, a link from Sony.com would increase a website's level of importance more than a link from fredstvrepairs.com.au.

What is Search Engine Optimisation?

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