More people than ever are online researching, reviewing and trying to find the right business, product or solution for their problem or needs. All of the most successful businesses already know this little secret and not only have traditional means of marketing in place, but also have their digital presence on point!
With so many avenues to take online, it can be hard to navigate the right options for your business to achieve your marketing goals. But you don’t need to go it alone! There are many reasons why you should partner with a digital agency... We have summarised our top 5 below:
1. Fresh perspectives & new ideas
If you’re doing your own marketing, kudos to you! As a manager/owner of your business, you’ve got valuable industry knowledge and expertise and that’s super important to share through your marketing. However, what’s worth considering is that because you are heavily invested in your business and your associated industry, feeling stuck for ideas and fresh content can be a common challenge. Sometimes all it takes is a new external perspective and some out of the box thinking to come up with some amazing new marketing ideas for your business!
As an agency, we work with a wide variety of businesses, industries and marketing professionals. We work closely with you to tap into your insider knowledge and conduct our own wider industry, audience and competitor research to help guide development of innovative and creative marketing techniques that can be applied to different sectors of the online world. We love to collaborate and bounce ideas off each other and that’s what a great digital agency should be all about!
2. Saving you time so you can focus on your business
We know marketing can be overwhelming, especially when you are trying to focus on running your business! Partnering with a digital agency allows you to put your full attention on growing your business and processes internally, while we help grow your brand through successful digital marketing from the outside. It’s a win-win!
It’s no secret that great marketing requires a solid strategy. However, for many time poor business owners, often with a lack of internal resources, strategy can get shuffled to the bottom of the to-do list or tossed into the ‘too hard’ basket. Having an agency build a carefully curated strategy helps you identify your target audience, directs the type of content worth crafting and identifies which digital channels to focus on to help achieve your business marketing goals.
In addition to building you a strong marketing strategy, an agency can help create, schedule and post content on all your relevant channels. You can simply leave it to the experts and harness all your extra time to focus on your business (or your latest hobby)!
3. Making your marketing money work
Successful digital marketing requires lots of ongoing work - it’s not a matter of set and forget! It involves tracking spend across multiple platforms, tracking conversions, analysing data, carrying out optimisation and assessing the most and least effective content and campaigns.
All of this work requires time and expertise to make sure you are getting a good Return On Investment (ROI) from your marketing spend, which is why we think partnering with a digital agency makes the most financial sense.
Another option that businesses consider when looking at digital marketing is getting the skills in-house. However, recruiting for a full in-house digital marketing and web team can get expensive and it’s very rare that you will find a single person that can cover all the required skills to strategise the marketing plans, write the copy, design the creatives, attend to all the little details and track every possible moving part of a digital plan!
When you hire a digital agency, you get the benefits of a full marketing team and all the skills and experience that comes along with it - at a fraction of the cost.
4. Drawing on marketing expertise
It is well known in any type of marketing that consumers need several touchpoints before they make a purchase, especially in the digital world where your brand can easily get lost among all the memes, ads and videos! This means you not only need your digital marketing to cut through the noise to get the right content in front of the right people at the right time, you need to map out your marketing plan from the start to the end of your customer’s journey to make a long lasting impact.
This means devising an action plan to not only to get new customers, but to keep them before they are lured away by potential competitors. Whether you build loyalty by making your customers feel special on their birthday, offering a discount if they sign up to your email newsletter or providing an exclusive loyalty program, the efforts to retain your customers also apply in the digital world.
By working with a digital agency, we can offer expertise in the setup and implementation of different tools and tactics that fit every stage of your customer’s journey.
5. Staying on top of the digital game
The biggest challenge in the digital industry is that it is ever-evolving and it happens super fast. Staying on top of the latest tools and trends is a huge undertaking! Digital agency staff are Google mad and Facebook fiends - they undertake continual professional development to stay ahead of the game. They are aware of the latest industry trends and standards so you don’t have to be.
Our team includes designers, web developers, account managers and content and digital marketing specialists in Brisbane. We have all the right skills to cover just about any digital marketing or web project! We can work with your website, digital marketing channels and help with software integration and automation so all the cogs are engineered just right for your business.
When you hire a digital agency, you also get access to the latest technology and insider knowledge to give you that added certainty your campaigns and objectives will be delivered with best practice in mind and that they will achieve results.
So, now you know how a Digital Agency can help give you more time, save you money, grow your business and provide expertise in the ever changing digital world - we’re ready to help! Get in touch to have a chat with our Brisbane digital agency!