We all receive newsletters by email now. Some get deleted straight away, some linger in your inbox and some actually make you act.
We aim to create newsletters that very much fall into the last category. The way to achieve this relies on four things:
Design. The newsletter has to look good so that it attracts attention and evokes the right responses.
Content. Online readers have short attention spans, so you absolutely have to craft entertaining and engaging content.
Technology. The system that delivers the newsletter needs to be able to work with a wide variety of platforms and email clients. Afterall, there is no point in creating a beautiful newsletter that no one can download.
Response. This ingredient is often overlooked in newsletter campaigns but it is vital that results are tracked, replies dealt with and adjustments made.
We can create each of your newsletter campaigns for you, or train you and hand the system over for you to use, with our support of course.