A company can exist with poor brand identity, it can even do well. However we believe that identity is critical to the success of a business, after all who is going to represent you when you can't provide an immediate face-to-face response to a customer? Your identity represents you, so you have to ask yourself, is it saying the right things?
We have helped new companies form brand identities as well as existing companies looking to refresh and revitalise their brand image.
The logo is an intrinsic part of a company’s brand or identity. It can set the tone and establish positioning in the market. Our team of talented designers will work closely with you to achieve the best possible design. We’ll offer valuable advice and market research to ensure that your logo is appropriate for your industry and its target audience. Beyond a logo, identity extends into all your graphic communications. Business cards, stationery, product graphics and even 'with compliments' slips all create opportunities to communicate.
If you look at the world's most successful brands, such as IKEA or Apple, you see and experience their touch in every single little detail. Even the experience of replacing Apple batteries in a mouse, or unwrapping the latest iPhone, is carefully crafted and beautifully considered. All the time this works to form a relationship with customers and offer small moments of delight. Maybe you are not an industry giant like Apple, but you can still connect with customers in subtle and achievable ways. We can help you craft an identity to acheive this.
We have included some examples of our branding work on this page and you’ll find more in our portfolio.