The web has reached such a level of maturity that website users expect very high levels of functionality and design.

The difference between a good website and a bad one is how much thought went into it before a single line of code was written. Sure, web design can be high tech and cutting edge but at its core are simple, age-old, conventional business questions; what do you want to say, how do you want to present yourself and what do you want to achieve.

We believe these questions are the crucial first step to successful web design. And an old fashioned face-to-face meeting is the best way to work through them. 

We want to understand your business requirements and your customer’s needs and we want to know where you want your company to go. Not just because we’re nosey but because after exploring the various considerations we can then form a clear strategy. We’ll have a shared understanding of what we are creating, and a target to aim towards.

A website can perform lots of functions for your business, here are some common website objectives:

Business Presence

An online representation with core business information and point of contact

  • Identify the business
  • Present or explain the business proposition
  • Guide customers towards relevant information
  • Facilitate communication

Content Source

Provides information, in any type of media;  news, articles, photo, video, sound or multimedia

  • Provide useful subject matter expertise
  • Demonstrate innovation
  • Share business enterprise knowledge
  • Support customer decision making
  • Encourage repeat visits 

Task-Based

Provide customers with tools and workflows to find information and perform a set of tasks

  • Offer unique solutions
  • Support goal driven customer objectives
  • Engage customers through interaction
  • Provide process automation 

E-Learning

Provide educational content through online lesson delivery, student participation and community.

  • Structure content clearly and accessibly
  • Provide flexible learning pathways
  • Deliver information in manageable chunks at a comprehensible pace